Human Being. Being Human
As a part of The New York Times' first ever Olympic "Shows" integration, Infiniti partnered with the T Brand Studio to bring viewers a glimpse of what its like to train for competition at the highest level. This execution was cross platform, including integration in the:
Olympic Shows Page A newsroom curated video playlist devoted to the olympics
The Fine Line A first of its kind interactive piece on NYTimes.com and
The NYTVR app, where users can experience the 360 film in an immersive environment
A $1.5MM execution, this was a first of its kind for both the NYTimes and the T Brand Studio.
Cadillac partnered with T Brand Studio to showcase the sophisticated interior of the all-new 2017 Cadillac CT6. To do so, T Brand studio created an artful juxtaposition of ultra-high resolution 360-images of two architectural marvels in Cadillac's new home of New York City (Skylight One Hanson and Sadelle's) along with a beautiful 360-degree rendering of the car's interior.
In a first-of-its kind experience on NYTimes.com, each 360 experience was also coupled with interactive hotspots, allowing users to click to learn more about key highlighted areas in each sophisticated location, while on mobile, each 360 enabled gyroscopic exploration, allowing users to move their mobile device around to see different parts of the space.
Together with Fake Love, T Brand Studio recreated the mood of the Carol narrative in a 360º scene, where the viewer experiences multiple scene vignettes that are woven together through visual transitions.
Through this unique experience, users were taken on a dream-like journey all leading up to the release of the film CAROL.
T Brand Studio built a highly interactive experience that helps users understand APIs and how they power the modern economy. The design and corresponding narrative gave users a basic introduction to the technology and how two companies (L'Oreal and IceMobile) are using APIs to fuel the evolution of their respective businesses.
A first of its kind at the New York Times, CA Tech's long scroll and animation combination led to one of the most successful branded content campaigns of 2015.
Drawing the parallel between rugby, team cycling and software development is simpler than you think
To build awareness around their agile software development offerings, CA Technologies partnered with T Brand Studio to show the similarities between successful sports teams and agile businesses.
The Keys to the Fortress
To explore the role of privileged access management in enterprise security, T Brand Studio and CA Technologies created a hand-drawn graphic novel that shows how the technology works — and why it’s important now and in the future.
Coupling an in-depth narrative and an interactive quiz on sleep health, T Brand Studio created a unique web experience which demonstrates how a more restful night can lead to a healthier world. Experience the piece here
Aetna partnered with The New York Times to build a compelling narrative surrounding the impact of sleep on our lives. This interactive content features custom illustrations, data visualizations and an interactive quiz to determine a users "sleep score". This piece of content is among the top five most-viewed pieces produced by the T Brand Studio – all time.
The Bill & Melinda Gates Foundation teamed up with The New York Times on a piece of custom content, which discussed the new paradigm of philanthropy among millenials. The content, which launched on "Giving Tuesday", features a custom editorial narrative, custom data visualizations and select custom photography.
T Brand Studio developed a compelling narrative which tells the story of Rick and Marty Lagina – brothers from Michigan who set their sights on Oak Island, a desolate Island in Nova Scotia, in search of a long lost treasure.
Activia (Dannon) came to The New York Times to raise awareness – and debunk a few myths – about probiotics. In this Paid Post, we implemented hand-drawn illustrations, custom reporting, and an interactive accordion to show the benefits of probiotics at any life stage, anywhere from infants to seniors.
In creating a cohesive piece that allowed individuals to understand what it means to be optimistic and see opportunity where many think there is none, T Brand Studio used a combination of researching and reporting, captivating cinemagraphs and images to tell the story of three industries.
To reveal how biometrics could improve decision making, T Brand Studio produced an originally reported multimedia experience. Featuring expert interviews complemented by interactive elements and stunning imagery, readers found how their bodies and brains influence their investment choices.
In a continuation of OppenheimerFunds 2016 beautiful campaign OppenheimerFunds partnered with the NYTimes to build this fun, animated piece which looks at the different ways that the human body is leveraging ancient evolutionary traits to build better technology.
To explore the piece, click here
